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NRC provides strategic marketing and communication solutions, produced through innovative and proven techniques, performed to global quality standards, and supported by pro-active service, to help our clients reach their goals in Japan and across the world.

Introduction

President and Representative Director: Inahiro Suzuki

The 21st century is a time of rapid and dynamic change in consumer behavior and the structure of the Japanese market. In times like these, marketers need to recognize the signs of change quickly and respond with appropriate marketing activities.

In 1960, twenty major Japanese companies funded a joint venture to establish Nippon Research Center (NRC), a full-service marketing research agency engaging in consumer marketing and consultation, as well as academic and public opinion poll.

Ever since, for more than half a century, we have developed into a strong company that provides optimal research and analysis solutions to our clients, in a speedy manner, covering a wide range of methodologies. For example, we have one of the largest forces of professional field interviewers for face-to-face interviews in Japan.

NRC assigns high priority to personal information security as well as reliable, high quality data collection and processing. We hold ISO9001 and ISO20252 certifications as guarantees of our quality. We have extensive experience in global research as the sole Japanese member of the WIN/Gallup International Association, a group with the independent research companies covering over 70 countries worldwide.

Our employees are dedicated to serve you as your best marketing partner in Japan, providing optimal research solutions to meet all your marketing research needs.

President and Representative Director: Inahiro Suzuki

Mission Statement

Nippon Research Center is constantly evolving and changing to enable our entire staff to make valuable contributions to the international business community.

Corporate Profile

Company Name NIPPON RESEARCH CENTER,LTD(NRC)
Established December 24,1960
Capital ¥ 100 million
President Inahiro SUZUKI
The main member organizations Worldwide Independent Network Of Market Research (WIN)
Gallup International Association (GIA)
European Society for Opinion and Marketing Research (ESOMAR)
Japan Marketing Research Association (JMRA)
Japan Marketing Association (JMA)
KEIDANREN (Japan Business Federation)
THE TOKYO CHAMBER OF COMMERCE AND INDUSTRY(TCCI)
Shareholders Aioi Nissay Dowa Insurance Co., Ltd.
Ajinomoto Co.,Inc.
Asahi Group Holdings, Ltd.
Chugai Pharmaceutical Co., Ltd.
Daihatsu Motor Co., Ltd.
Dai Nippon Printing Co., Ltd.
FUJIFILM Corporation
Fuji Xerox Co., Ltd.
Kikkoman Corporation
Lion Corporation
Maruha Nichiro Corporation
Morinaga Milk Industry Co.,Ltd.
NIPPON STEEL & SUMITOMO
METAL CORPORATION
Nomura Holdings, Inc.
Showa Denko K.K.
TAIHEIYO CEMENT CORPORATION
Toray Industries, Inc.
TOSHIBA CORPORATION
Toyota Motor Corporation

NOF Nihonbashi-honcho Bldg. 3fl.
2-7-1 Nihonbashi-honcho,
Chuo-ku, Tokyo, 103-0023, Japan
Tel: +81-3-6667-3400
Fax: +81-3-6667-3470

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WIN/GALLUP
  • ISO9001
  • ISO20252