Experience

Here are some of the marketing and communications topics that NRC has researched recently.

• Concepts for the development of frozen food
• The need for earthquake insurance
• Positioning strategy
• Product clinic
• Product use tests
• Design package tests
• Taste tests
• Preference for colors

• Customer satisfaction for the quality of durable goods
• Customer satisfaction for services at stores
• Customer satisfaction for salespeople's activities
• Audience satisfaction for TV programs
• Factors for selecting computer software
• Employee morale
• Customer behaviors at big electrical appliance stores
• Visitors to motor shows
• Actual retail prices at stores

• Advertising effects of magazines and radios
• Reading of newspaper ads
• Tests of advertising expression and the evaluation of TV commercial films
• Evaluation of entertainers for commercial films
• Corporate image
• Brand images and brand impact
• Brand switching of durable goods
• Images of Korean brands in Japan
• Subscribers of newspapers
• Subscribers of magazines

• Trend of demand for durable goods
• Drinking and purchase of soft drinks
• Market trend of frozen food
• Intention of replacing old condominiums with new ones and buying condominiums
• Housing and furniture
• Purchase and possession of kitchen utensils
• Intention of possessing and purchasing financial products
• Pet food
• Breakfast foods
• Use of communication in offices

• Opinion polls among housemakers for domestic chores
• Comparison study on the opinions of office workers in Japan about their home
• Opinion polls for dependents
• Public opinion polls for traffic safety
• Lives and opinions of children and mothers
• For-profit homes for aged people
• Opinion polls of members of labor unions

• Lifestyles and brands
• Living with automobiles
• Travelers to Southeast Asia
• Leisure and learning
• The lives and opinions of high school students
• Environment-friendly lifestyle

• Multimedia
• Intention of possessing cellular phones
• International exclusive lines
• LAN users
• Use of the Internet
• Use of CATV
• Information networks in offices

• Recommendation of brands at stores
• Sales promotion at stores
• Checking service activities at stores
• Strategy for obtaining memberships among customers
• Circulation of fresh food
• Corporate fund managers